Get AI to cite your brand instead of your competitor's
GEO, short for Generative Engine Optimization, is visibility optimization for generative engines. The goal is for your site and your brand to be crawled, understood and cited by ChatGPT, Perplexity, Gemini, Copilot, Claude and Google's AI answers.
How it differs from SEO
The difference fits in one line. SEO fights for a position in a list of results. GEO fights to be the source the model cites when it answers.
They share fundamentals like clean structure, structured data and brand authority, but they diverge in tactics and above all in how they are measured. In GEO there is no ranking to look at. There are real questions, and answers where your brand either shows up or does not.
It is a new front, and whoever gets there early takes the spot before the industry fills up. That is why we launched it now instead of in two years.
Delivered for the US market
GEO audits are currently delivered for the United States, because generative visibility tracking tools do not cover Argentina yet. Argentina reopens as soon as LLMrefs adds the country.
What we look at
Five fronts, all verifiable. None of them rests on an opinion about how a model works.
Agent crawlability
Access for AI crawlers and content served in the HTML, not dependent on client-side JavaScript.
Structured data
Schema.org properly implemented, entities declared, Organization, Product, FAQ and whatever the industry calls for.
Citable content
Direct answers, clear definitions, concrete data and a format a model can extract without ambiguity.
Brand entity
Consistency of the name, the description and the company data across the external sources models read.
Measurement
A set of real industry prompts and a survey of which answers mention your brand and which mention competitors.
What you get
A measurable picture of your generative visibility, not a theory about how models think.
- Turnaround
- 7 days
- Implementing the fixes
- Optional and quoted separately
- Generative visibility report with prioritized findings
- Monitored prompt set with its current result
- Staged action plan
- Comparison baseline for the next survey
SEO and GEO audits together
Both audits share the same research stage, so hiring them together costs less than the sum of the parts.
See SEO consultingThe non-negotiables
Same as the rest of the consulting work. The front is new, the criteria are not.
We do not guarantee a citation
No provider controls what a model answers. We guarantee diagnosis, plan and measurement against real prompts from your industry.
One data point per finding
Every point is backed by an actual model answer or by the measurement that produced it, never by a hunch about how AI works.
The site does not have to be ours
We audit any site with the same criteria, and the audit is never conditional on buying a build afterwards.
No mass-generated content
Filling a site with automated text is the fastest way to lose the brand authority GEO depends on.
Frequently asked questions
What is GEO?
GEO stands for Generative Engine Optimization, the practice of optimizing visibility inside generative engines. It is the work of getting systems like ChatGPT, Perplexity, Gemini, Copilot, Claude and Google's AI answers to crawl your site, understand your brand and cite it when they answer.
How is it different from SEO?
SEO fights for a position in a list of results. GEO fights to be the source the model cites when it answers. They share fundamentals like clean structure, structured data and brand authority, but they diverge in tactics and above all in how they are measured.
How is generative visibility measured?
With a set of real industry prompts. We survey which answers mention your brand, which mention your competitors and what source the model credits. That survey is the baseline the next round of work gets compared against.
Which markets is it available in?
It is delivered for the United States. Argentina is not open yet because generative visibility tracking tools do not cover the country, and it reopens as soon as LLMrefs adds it.
Can it be combined with the SEO audit?
Yes, and it is worth it. Both share the same research stage, so hiring them together costs less than the sum of the parts.
Is it useful if my site already ranks well on Google?
Still useful. Ranking high helps, but it is not enough: a model can crawl your site and still not cite you because the content is not extractable, because the brand entity is inconsistent or because your information is missing from the external sources the model reads.
Does your brand show up when AI answers about your industry?
Tell us your site and what your customers ask. We will check whether anything is citing you today.
Request the audit